ROYAL SONESTA REBRANDING
The Royal Sonesta is a collective of luxury hotels that requested a rebrand that reflects their vision of upscale travel. I took the lead on this project as an Art Director.
Inspired by the architecture of their hotels, I structured the new branding around a simple archway visual that primarily features the hotel's extravagant furniture pieces. This focus can spark curiosity in the viewer to wonder what other luxuries they will find in these state-of-the-art hotels.
Designed with a warm, regal color palette and written with elevated wit, these banner ads, booklets, business cards, rack cards, flyers, and other branding materials strategically position the Royal Sonesta from other hotels to attract upper-class visitors, groups, and business people.
