RED KAP DIGITAL MARKETING
Red Kap specializes in developing workwear uniforms engineered with revolutionary technologies, such as oil repellant finishings and flex panels that increase mobility.
I helped develop a B2B campaign targeting uniform decision makers to help remedy the increasing turnover rate in the truck driving industry. Digital marketing pieces including banners, emailers, landing pages, and a downloadable uniform program guide were designed to boost awareness about Red Kap's uniform program, and to encourage the uniform purchasers to choose Red Kap's products.
Having a proper uniform program has resulted in boosted productivity, increased employee morale, and the ultimate goal of higher employee retention.
