LUX-M BRANDING
LUX-M designs and sells minimalist luxury watches featuring exotic materials on the watch faces, such as amethyst or sapphire. The company name has multiple meanings: “LUX” hints at luxury, while "M" stands for different attributes to the company, such as “minimal,” “modern”, “minerals,” and “movement." The dark and clean style in their logo, stationery set, watch box, instructions slips, shopping bag, and promotional posters express sophistication and their fine attention to detail.
