CBRE Corporate Branding
CBRE, a Fortune 500 company, is the world’s largest commercial real estate firm that was getting ready for a huge rebrand when I joined their design team.
Prior to the rebrand, research uncovered how no one truly understood all of CBRE's services. Keeping this in mind, the design team and I conceptualized a design system built around four core elements: muted colors, clean typography, aerial photography, and a visual device called the Line of Sight — a simple line used for emphasis and to guide the viewer's eyes. This design system was intended to provide clarity and accessibility for an otherwise convoluted industry.
This rebrand has created powerful engagement that has driven considerable awareness for CBRE, positioning them at the forefront of the real estate industry.


New Infrastructure for the World's Largest Real Estate Firm
As CBRE evolved into a global business, their website needed to be re-architectured with a clean structure that highlights their services with clear and direct messaging. This has helped remedy the confusion held by its visitors.
Draw the line
This strong, rectangular element called the Line of Sight is derived from the CBRE logo. It connects pieces of text, emphasizes imagery, and guides the eyes of the viewer.
When used horizontally, it represents CBRE's breadth and big picture thinking. Vertical usage suggests CBRE's focus, depth of knowledge, and attention to detail.
Seeing the world differently
CBRE sees things differently by carrying diverse perspectives. Their extensive knowledge and insights into real estate are showcased in custom designed presentation decks, proposal booklets, and infographics.
Looking towards the future
CBRE's messaging reflects their foresighted nature, often nodding to potential in spaces, people, and the future. 
Social media graphics were created for their conferences and podcast called The Weekly Take, where the leaders of CBRE discuss their unique insights into the future of real estate.
To protect proprietary information, pieces of information, data, and values represented in these images and diagrams have been altered or omitted.